Corporate Mission
Our Guiding Principles
Vision
brainLight GmbH is run by its owner-managers and is fully accountable as such, with a commitment to the progress and well-being of humanity. Our aim is to raise people's quality of life, enabling our systems to bring about (r)evolution in their consciousness.
Mission
Our mission is to provide a sense of well-being for all. By establishing a holistic form of relaxation as our norm, we foster a life in balance. Each person ought to have opportunities to lead a full life, to develop his or her unique potential and to become active in pursuit of the good of an organization and of humanity.
Studies have shown that one needs both understanding and empathy to cope successfully with complexity. Intellectual knowledge alone is insufficient, and yet, on the other hand, an excess of emotionalism can prove counter-productive.
brainLight GmbH wishes to contribute to a growth of understanding and fundamentally positive attitudes in society. We wish to support individuals in the fulfillment of their personal and creative potential.
Our company sees its systems as part of a worldwide trend towards deceleration and greater solidarity, a return to essentials, to simplicity, to the roots.
The brainLight programs optimally coordinate light, sound, music and massage, transporting the user into the desired mental state at the touch of a button, whether it be deep relaxation, mindfulness or alertness. They open up the possibility of living a conscious and fulfilled life, not only in the private sphere but also in the workplace.
Our company embodies this message expressed in the product by cultivating an authentic corporate identity. As a corporate body, we apply energy, creativity and passion to the development of innovative systems, which can be used in many ways by both companies and home users.
Corporate Identity
In today's business world, quality and competence are absolutely necessary for success. But these alone are not enough to enable businesses to stand out against the competition. In fact, it is the now the employees that are increasingly becoming the deciding factor. In the case of our business, it is the commitment, energy, creativity and innovative skill of our staff which is ensuring our company's enduring success. Our success revolves around our staff.
The corporate identity cultivated by brainLight is based on the principle of humanity and distinguished by its emphasis on health, sincerity and liveliness.
Our products are embedded within this authentic corporate identity, which underpins our corporate philosophy. Across the board, it is the well-being, responsibility and awareness of an individual that create corporate awareness, and these in turn support each other.
In this day and age, a company is expected to facilitate holistic and meaningful experiences for their employees. brainLight GmbH shares this belief and is committed to completing all its corporate tasks with seriousness and integrity.
For brainLight, the contentment and ongoing welfare of both our staff and our customers is a motivating force radiating throughout the entire business plan.
Our Guiding Principles:
Empathy and Solidarity
Openness and Fairness
Cooperation and Inspiration
Tireless effort to innovate and improve
Adaptability
Gratitude
Our statements
1. Values:
brainLight GmbH's concerns are personal responsibility and the common good. The values expressed in the corporate philosophy are realized not only in the impact of our products but also in the respectful approach we take with our employees, customers and business partners in all of the company's dealings.
So as an enterprise, we maintain our values not only through the product itself, but also in our interactions with people. These two elements are in harmony with each other and have even made their mark in our products' design. An example is the audio-visual Touch Synchros, which takes the shape of the Great Pyramid of Giza. The inherent meaning of the word pyramid is "fire at the centre". Another brainLight symbol is the shape of the endless knot found on the black pyramids. The endless knot represents the interweaving of all existence. The Celtic triskelion on the white pyramids with its three conjoined spirals symbolizes all of life and being. These symbols represent how deeply felt the effects of a brainLight system are. Overall, the corporate values become more effective, resulting in increased efficiency. Implementing a vision in innovative ways that challenge the status quo, creates (r)evolution. And evolution, or revolution, is always beneficial when geared towards the common good.
2. Innovation:
Our company has integrated the principle of innovation deeply into its corporate identity. brainLight's innovative, self-developed relaxation systems bring users into a happy and relaxed mental state in a very short space of time. As a result, brainLight users are not only friendlier people, who work and collaborate more productively, but also lead more harmonious personal lives, making our products a positive and profitable investment for families as well as companies. The brainLight systems are easy to use and are more than the sum of their parts; physical and mental regeneration combine to form an all-round sense of well-being. This unique combination is only produced by brainLight GmbH.
3. Focus on the future:
The fact that the brainLight concept comes across so easily, quickly and effectively to so many people and that it has been proven by numerous scientific studies is what inspires us as a company. Above all, our motivation lies in the knowledge that people who are stress-free are kinder to themselves and to others.
Psychotic and neurotic illnesses and/or burnout, etc., generated by the stress of everyday and professional life, are increasing. It is here that brainLight GmbH manages to go against the tide, for its systems help prevent stress-related psychic illnesses. The company's focus will thus continue increasingly to be on participation in corporate health management (CHM), the modern discipline which is now an integral part of amany companies.
In the Germany, a cutting-edge campaign known as the Corporate Health Award encourages corporate health management (CHM) in companies. As an active partne, brainLight is contributing indirectly to the increasing importance of employee health.
For private users, control of the brainLight systems from iPhones is rapidly advancing. Another goal is the establishment of recreation zones in prime locations in all towns and cities.
4. Sustainabilty:
If a company's development is to be sustainable, a dynamic process is involved - moving between opposite poles: maintaining and changing, professional life and private life, short-term success and long-term prospects, head and heart. In the swings of the pendulum between these poles, energy and creativity are generated, which drive sustained growth.
Such sustainability is one of the principles underpinning the brainLight corporate development strategy, which unites the concepts of long-term added value with responsibility towards the environment and society.
Ever since 1988, brainLight GmbH has been helping people to find relaxation. Long before burnout had become a hotly discussed health issue, brainLight GmbH had been tackling the question of resistance to stress. Now, in the context of corporate health management (CHM), we set up recreation rooms for businesses, enabling employees to be more creative, relaxed and, above all, healthy.
The brainLight systems make Superlearning and mental state training possible. Our company provides the user with a tool that creates new possibilities for harnessing the brain's potential - all within the scope of neuroleadership. This term refers to transfer of knowledge from neurological science into the leadership methodology of a company.
The change in thinking is followed by actions that will have a long-term healing effect on society - actions that are healthier, more social, responsible and sustainable.
Here, sustainablility means the long-term improvement of an individual's self-image and self-projection - their thoughts, physique, decisions, learning. This brings about a very personal benefit, which manifests itself in a positive attitude towards life and in turn has a positive effect on others. On the wider scale, it can bring about positive effects and possibilities on a social level.
5. Quality:
For us at brainLight, quality means keeping our promises to our customers, business partners and employees. Our aim is to achieve “Balanced Excellence” and we feel that this can only be achieved under three conditions: if management and employees alike take responsibility for quality, if there are standards in place for both method and implementation, and if all processes are subject to continuous improvement. The foundations of this policy are a culture of quality, a living management system and transparency: three strands interwoven into our management system to ensure its improvement and further development.
6. Compliance:
In brainLight GmbH, responsible, lawful dealings are seen as indispensable not only for quality but also for economic success and sustainable corporate development. Compliance with directives and the law is thus seen as a major management task. brainLight’s management implements compliance as a key management task and recognizes the necessity for lawful, socially responsible and fully ethical action.